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COMPETITION CAMPAIGN

  • 31. März
  • 1 Min. Lesezeit

„IMMER DER NASE NACH“ (‘JUST FOLLOW YOUR NOSE’)



Competition campaign with personalised direct mailings for regional customer acquisition in 44 cities


​Recipients across Germany were surprised by a fragrant mailing (thanks to scented varnish) in their letterbox. The sender was a nearby travel agency, which invited them to take part in a creative competition: three fragrant scented oils were to be matched to the correct cruise itineraries. This was the ideal opportunity for personalised advice at the POS.



​idea – conception – layout – individualisation – artwork

Client: BEST-REISEN

 
 
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