MARKETING CAMPAIGN

„IMMER DER NASE NACH“
(‘ALWAYS FOLLOW YOUR NOSE’)

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Competition campaign with personalised direct mailings for regional customer acquisition in 44 cities

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Recipients across Germany were surprised by a fragrant mailing (thanks to scented varnish) in their letterbox. The sender was a nearby travel agency, which invited them to take part in a creative competition: three fragrant scented oils were to be matched to the correct cruise itineraries. This was the ideal opportunity for personalised advice at the POS.

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​idea  –  conception  –  layout  –  individualisation